Work Experience
June 2024 -present
Commercial Marketing Intern, Le Creuset
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Cross functionally collaborate in creating, distributing, and implementing marketing materials and programs for wholesale channels consisting of premier brand retailers and independent store fronts across the country, event manage key accounts
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Conduct market research and create decks on expanding market opportunities, partnerships, and trade shows
Account Associate, The Comm Agency
August 2024 -present
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Support Charleston Wine + Food in creative campaign creation and innovation, research insights, and festival marketing
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Engage in social media audit and create pitches for alternative brand strategies
August 2024 - present
Vice President, Charleston Forty
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Voted Vice President amongst general body, managing membership status of each tour guide, coordinating professional development
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Created web page showcasing tour guide personnel to prospective audience
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Lead groups of 20+ around campus, presenting tours of information from memorized script, personalize experiences to diverse audiences sharing school’s mission and influencing monetary and enrollment decisions
June 2023 - December 2023
Marketing Intern, College of Charleston School of Business
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Contributor to multi-phase website redesign project via learned CMS, performed audit of over 15,000 files, edited and developed over 50 pages of new website copy, increased SEO for all relevant pages resulting in better user experience
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Collaborated on email marketing and public relations efforts for Women for Women Summit event, spearheaded social media marketing and increased Instagram follower count by 21.5% in two months, garnering a sold-out event with a waiting list
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Author of school news blog posts, publicizing student and faculty successes via WordPress and LinkedIn, assisting in social media content creation, planning, and scheduling for School of Business accounts with a follower base of over 5,000
August 2023 - December 2023
Director of Public Relations, Cistern Yard Media
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Maintained organization’s reputation and creative vision, coordinated and cross-functionally communicated amongst executive board to oversee execution of each branch’s brand strategy and cohesion
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Designed and drafted weekly email newsletters corresponding with membership base of over 100 students, head of social media marketing, advertising media events for follower base of over 1,500
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Freelance writer published in general & fashion CisternYard magazine issues with diverse writing portfolio
May 2022 - May 2023
Alternative Break Leader, Center for Civic Engagement
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Supported digital marketing and public relations efforts by contributing to social media pages and assisting creation of press releases to effectively promote social justice events for students, community leaders, and members
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Co-led group of 15 peers to Grecian conservation NGO Mediterranean Marine Life Center, informed and educated nearly 300 international tourists a day at site, effectively communicating sustainability mission across language and cultural barriers
Certifications
Email Marketing, Hubspot (2023)
Social Media Marketing, Hootsuite (2023)
Proficient in Microsoft Suite, Google Suite, Adobe Creative Suite, Mailchimp, Hootsuite, Asana, Wordpress, Cascade CMS, ChatGPT, and more
